Registration and coffee

Welcome
Karin A. Trainer, University Librarian, Princeton University
Listen to the welcome remarks.

Keynote Address
Lee Rainie, Pew Internet and American Life Project
Listen to Lee Rainie's introduction and the keynote address.

Break.

10:45am - 12:00pm

Panel Discussion - Social Networking Web Sites and Academic Libraries: Progress, Potential, and Pitfalls
Beth Evans, Harry Glazer, Shannon Kealey

Three library professionals from Brooklyn College of the City University of New York, New York University and Rutgers University discuss their experiences with two of the popular online social networks, Myspace and Facebook. Beth Evans, Shannon Kealey and Harry Glazer offer insight into how to make best use of the strengths each site offers and to work within the limitations of a commercially operated online environment.
Listen to this panel discussion.

Lunch (provided)

1:15pm - 2:05pm

Presentation and discussion - Finding your Audience Using Google Analytics
Harrison Dekker and Tim Dennis

As research libraries struggle to attract "eyes" to new services and library resources, we need better information on how users find our existing content.  UC Berkeley Library Government Information unit employed Google Analytics on our blog and website in summer 2006.  Gathering this information has lead us to engage in a user-centered design process to improve our online services.  Google Analytics provided us with a wealth of information on the use of our site including the keywords used in Google searches to find our content, the geographic location of our site visitors, the popularity of individual pages, the time users spent on the site, and their exit points.  Tim and Harrison will share their experience with using Google Analytics and demonstrate how to set it up.
Listen to this presentation.

2:10pm - 3:00pm

Presentation and discussion - Where's the Gap? Exploring the Technological Continuum in Academic Libraries
Rhonda Johnson and Kate Lyons

The “digital divide” has evolved into a “technology continuum.” Exploring this continuum in academic libraries provides insight into how technology is incorporated into the provision of services. Examining this continuum consists of identifying and understanding:

• The degree of technological proficiency of the library, as an institution, and its faculty and staff;
• The actual or perceived technology and information literacy skills and needs, of its users; and
• The disparity between these two.

Determining where a library, its faculty and staff, and library users are positioned in this continuum may potentially influence decisions on what services to provide, and greatly affects the service’s success or failure in the library. We offer a framework for determining the “technology continuum” at your library, and a dialogue about evaluating library’s continuum.
Listen to this presentation, and questions.

Break

Panel Discussion - Web 2.0 and the Library
Edward Corrado, Linda Dempf, Heather Moulaison, Irene Herold, Jim Robertson

Book reviews in LibraryThing. A blog in MySpace. Favorites in del.icio.us. Photos in Flickr. Events in Google Calendar. This presentation will show how a complete website can be built by off-hosting components onto these popular (and free) social apps and then reassembling them via scripting in a kind of “Library / Web 2.0 mashup.” This presentation will introduce the social software and Web 2.0 concepts, explore the utility of those sites as tools, and examine the customer-relationship benefits of those sites as environments.
Listen to this panel discussion.

Wrap-up and Evaluation
View the photo gallery.