Features market planning analytics for over 200 consumer brands in 20 product categories. Analyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.
Multi-disciplinary database providing abstract & indexing with select full text for many core scholarly journals as well as popular press periodicals
Abstracting, indexing, and select full text of many core scholarly journals, magazines and major newspapers for information on a broad range of subjects.
Indexing and abstracting of the most popular general-interest periodicals published in the United States and Canada, plus the full text of selected periodicals.
Provides a continuously updated resource featuring market research and industry news covering all facets of the sporting goods and sports marketing industry.
Multi-disciplinary database providing select full text articles, abstracts, and indexing. Consists of databases for scholarly sources in agriculture, applied science and technology, art, biology, business, education, general science, humanities, law, library and information science, social sciences, as well as popular appeal titles.