Core Resources

Sport Discus 1800+

International sport and fitness literature covering periodical articles, books, conference proceedings, and research papers.

Supplementary Resources

Consumer Brand Analytics

Features market planning analytics for over 200 consumer brands in 20 product categories. Analyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.

Sports Business Research Network

Provides a continuously updated resource featuring market research and industry news covering all facets of the sporting goods and sports marketing industry.

Subject Librarian(s)

Librarian for Classics, Hellenic Studies and Linguistics
(609) 258-5811
Firestone Library

Research Help